What is paid advertising? And why should businesses consider the investment when there are so many free or inexpensive methods for marketing and advertising? This course will equip learners with the knowledge and skills needed to leverage paid advertising effectively, driving business growth and profitability. Each module will provide practical insights, actionable strategies, and hands-on exercises to ensure a comprehensive understanding of paid advertising in the context of modern digital marketing.
Module 1 – The Power of Paid Advertising
Module 2 – Basics of Paid Advertising
Module 3 – Introduction to Search Engine Marketing (SEM)
Module 4 – Understanding Paid Search and Pay-Per-Click Advertising
Module 5 – A Guide to Out-of-Home Advertising
Module 6 – Developing a Profitable Business Model
Module 7 – Recapturing Audience Attention Through Remarketing