Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. This course is designed to provide you with a comprehensive understanding of email marketing strategies that will help you maximize Return on Investment (ROI). You will learn how to create effective email campaigns, segment your audience, optimize content, and analyze performance metrics. By the end of this course, you’ll have the skills and knowledge to drive higher ROI through your email marketing efforts. 

Outline

Module 1 – Basis of Email Marketing

Module 2 – Designing an Effective Email Marketing Campaign

Module 3 – Segmenting Your Audience

Module 4 – The Benefits of Email Automation

Module 5 – Writing Compelling Email Subject Lines

Module 6 – Writing Effective Marketing Emails

Module 7 – Email Design Fundamentals

Module 8 – Avoiding Spam Filters When Sending Emails

Module 9 – How to Craft High-Performance Marketing Emails With A/B Testing

Module 10 – Measuring the Effectiveness of Email Marketing