Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. This course is designed to provide you with a comprehensive understanding of email marketing strategies that will help you maximize Return on Investment (ROI). You will learn how to create effective email campaigns, segment your audience, optimize content, and analyze performance metrics. By the end of this course, you’ll have the skills and knowledge to drive higher ROI through your email marketing efforts.Â
Outline
Module 1Â –Â Basis of Email Marketing
Module 2Â – Designing an Effective Email Marketing Campaign
Module 3Â – Segmenting Your Audience
Module 4Â – The Benefits of Email Automation
Module 5Â – Writing Compelling Email Subject Lines
Module 6Â – Writing Effective Marketing Emails
Module 7Â – Email Design Fundamentals
Module 8Â – Avoiding Spam Filters When Sending Emails
Module 9Â – How to Craft High-Performance Marketing Emails With A/B Testing
Module 10Â – Measuring the Effectiveness of Email Marketing