What is paid advertising? And why should businesses consider the investment when there are so many free or inexpensive methods for marketing and advertising? This course will equip learners with the knowledge and skills needed to leverage paid advertising effectively, driving business growth and profitability. Each module will provide practical insights, actionable strategies, and hands-on exercises to ensure a comprehensive understanding of paid advertising in the context of modern digital marketing.

Outline

Module 1 – The Power of Paid Advertising 

Module 2 – Basics of Paid Advertising

Module 3 – Introduction to Search Engine Marketing (SEM)

Module 4 – Understanding Paid Search and Pay-Per-Click Advertising

Module 5 – A Guide to Out-of-Home Advertising

Module 6 – Developing a Profitable Business Model

Module 7 – Recapturing Audience Attention Through Remarketing